Google Analytics Alternatives: 7 Best Web Analytics Services - davisandessaint

Google Analytics is aside far the most favourite analytics tool for analyzing WWW dealings. With Sir Thomas More than 40% of the web analytics grocery apportion, no unmatchable can deny its ascendancy. All the same, gone are the days when IT wont to be the entirely good web analytics instrument on the market. Forthwith, Google Analytics faces a big completion from several players. Also, the free version of Google Analytics which most websites use is quite limited. And the post-free variation, "Google Analytics 360" costs $150,000/class. That's a big price tag end which only large companies can open. So, if you cannot afford to make up the huge sum but still deficiency more features than what the emancipated version offers, you need to tone at the competition. And to make your hunt easier, we have compiled the name of the 7 best Google Analytics alternatives that you can purpose for analyzing web traffic.

Best Google Analytics Alternatives You Should Use in 2022

In this article, we have chosen 7 services similar to Google Analytics which can get the job done. Spell choosing the services, we have kept a few things in mind. Spell the truth of web analytics is out top priority, we have also considered things suchlike have set, ease of use, price mark, and more. So, depending on your needs, anyone of the seven web analytics services will serve you better than Google Analytics. With that kayoed of the way, let's get to our list, shall we?

Notation: The price of services mentioned to a lower place varies contingent on various factors such every bit page views, enumerate of websites you deficiency to track, number of users, and more. We are mentioning the root word price of each service so you have an idea about the cost of the service. For exact pricing inside information for your usage needs, please click on the links to chew the fat the website.

Web Analytics Services to Substitute Google Analytics

1. Matomo

Matomo - best Google Analytics alternatives

If you are looking for a powerful alternative to Google Analytics then you should suss out Matomo. It brings a regnant all-in-one web analytics program with extra features including Heatmaps, Roger Huntington Sessions Recordings, A/B Examination, Funnels, Goals, Form Analytics, and more. One of the biggest advantages of using Matomo over Google Analytics is that IT doesn't use data sampling. For the unfamiliar, data sample distribution is a proficiency used away Google Analytics where IT uses a subset of data to uncover meaningful data in the larger data plant. That means you are non getting the real picture. Matomo, then again, gives you 100% accurate data as there is no data sample distribution involved.

Here are the major features that you can expect from Matomo at one time you use this service:

All the standard prosody you expect from a quality World Wide Web analytics tool
No information sampling
Media analytics
Conversion optimisation (Using heat maps, seance recordings, funnels, and more)
Visitant profiles
Enhanced SEO
Custom reportage
Political campaign tracking
Roll-Up coverage – combine reporting from multiple websites

Equally you can see, when it comes to the raw feature set, Google Analytics stands no chance against Matomo. In conclusion, the live on reason why you should favor Matomo concluded Google Analytics is its clearheaded data possession guidelines. Whatsoever analytics data that Matomo generates on your websites is only yours and the company doesn't use the data for its benefits. So, if data privacy is something that matters to you, it's unmatchable more intellect to substitute Google Analytics from your spirit.

Price: Free (on-premiss), Essential Architectural plan ($19/calendar month) / Business Plan ($29/calendar month) – For 50,000 foliate views/calendar month

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2. Open Entanglement Analytics

2. Open Web Analytics

If you are looking for a free and open-source alternative to Google Analytics then smel no further than Open Web Analytics. OWA is an subject reservoir web analytics computer software that you tooshie use to track and analyze how people use your websites and applications. OWA is very acerose to use and provides developers with easy shipway to add entanglement analytics to their sites exploitation elliptic Javascript, PHP, surgery REST based Genus Apis. Despite being free and open-source package, OWA is quite a robust when it comes to features, especially when you compare it to Google Analytics. Here are some of the features that you can expect from Open Web Analytics.

JavaScript tracker
Campaign trailing
E-commerce tracking
Conversion tracking
Action trailing
Data access API
Heatmap and mouse cause tracking
Data Filters
eCommerce tracking

As IT's evident from the supra features, Open Web Analytics can grip itself against Google Analytics any twenty-four hour period. That organism said, the software does come with a learning curvature. The installation of OWA on your website is not as simplified as Google Analytics. So, you will have to spend few time to instruct how to execute and use all its features. Withal, once you do, you leave be victimization web analytics software which is genuinely open-source and completely free to enjoyment.

Price: Free (Contribution is used for funding the development so donate if you sleep with this software)

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3. Clicky

Clicky is i of the best real-time web analytics tools along the market. Boasting more than 1.2 zillion websites as its customers, Clicky brings a robust feature fit that can easily let you supervene upon Google Analytics. The biggest feature of Clicky is that all the reports information technology generates are in concrete-prison term. And when I say time period information technology means adequate the eleventh hour. So, if you are someone who requires the latest accurate reports without any time delay, then Clikcy is for you. Here are the features Clicky brings to the mesa:

Existent-time reporting
In-depth analytics reporting (data set is far bigger and diverse than Google Analytics)
Individual substance abuser reports
Site heatmaps
Happening-site analytics (for different pages of your website)
Uptime monitoring
Moveable-friendly interface
Self-propelling goals reporting

As if the features mentioned above were non the reason enough for using Clicky, the service crushes separate Google Analytics alternatives with its aggressive pricing scheme which knocks most of its contention out of the piddle. The bottom line is that you cannot go wrong with Clicky. Sometimes users rent a loot at its aging web site pattern and take it for a depress quality product. However, believe me when I say that Clicky brings the best balance of performance and pricing on this name.

Price: Free, $9.99/month – For 900,000 pageviews/month

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4. GoSquared

6. GoSquared

If you cannot digest the older design oral communicatio of Clicky then you should sound out GoSquared. GoSquared is a compelling web analytics tool that brings probably the best looking web analytics dashboard of all the tools mentioned on this list including Google Analytics. Its laurels winning dashboards process any device and adapt to your device's screen size. I mean, just look at the exemplar dashboard higher up and see how clearly and beautifully the data is arranged. With one look, you can get an overview. Recovered, apart from the beautiful dashboards, GoSquared too brings high-tech web analytics tools, some of which are mentioned below:

Real-metre analytics with flying warhead time
Minute by instant timeline
Traffic empale alerts
All the web analytics report such as concurrent users, engaged time, top content, a map view, and more
Day-after-day email reports
Full documented REST API
Back up for bottomless squad members
Nary setup required (Just install GoSquared on your website and IT testament earn every last the information)
Data from website visitors is anonymized and not used away the company.
In full GDPR compliant
Third-company app consolidation

As you can watch, GoSquared is perfect for publishers and bloggers who want an in-depth analysis of their website. The divine service provides you not only past data like place-performance, conflict time, leap rank, etc but also gives you live reports such as traffic spike alerts, downtime alerts, and more. If you own a web publishing business, GoSquared can supercede Google Analytics for you.

Price: Free (1000 page views), $29/calendar month for 100,000 monthly page views

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5. Kissmetrics

Kissmetrics

The motto of kissmetrics is that advanced analytics should non break the bank and if you are looking for Google Analytics alternatives, you too believe the same, don't you? That beingness said, Kissmetrics brings an entirely different arranged of features that might not be good sufficiency for users World Health Organization just wishing to track substance abuser data like Thomas Nelson Page views, bounce rate, and more on their website. Instead, the service focuses on giving users in-depth information happening user engagement, fight tracking, and more. Kissmetrics is more suitable for businesses WHO need to track their customer's behaviors to se where their product is failing and what fire be improved to increment user retention and conversion rates.

However, that also way that if you are a blogger or publisher World Health Organization just wants to get subject matter-supported analytics you are not in luck. Because plane if you get those prosody, you will end up paying overmuch. So do suppress this in mind before checking it out. Thus, like a sho that we are clear on the subject, here are features that Kissmetrics brings to the table.

Unlimited A/B testing
Real-time data monitoring
Unqualified funnel reports
Automatic very email campaigns with trailing
Customer targeting on Facebook, Instagram, and other elite group media platforms
eCommerce support

Kissmetrics brings a unique feature set which makes it a better tool around for businesses who are into customer acquisition for their service operating theater products. If your business demands this, you should check it out.

Price: No more pricing inside information addressable. Request a demo from the link below and they bequeath sew the pricing to your needs.

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6. Woopra

5. Woopra

Woopra is another powerful web analytics tool that gives power to users to form data-driven solutions. The divine service focuses on providing rattling solutions for problems leading to lower customer retention and conversion rates. One of the C. H. Best features of Woopra is its power to generate applied age group reports that canful help teams analyze growth trends all over time aside monthly or quarterly ground. This is outstanding to track customer conduct complete time so you can plan effectively. Other features of Woopra web analytics include:

Simple graphical theatrical performance of data
Journey reports for website, selling campaigns, and more
Trends report for measuring attributes wish cartesian product usage, subscription changes, and more
Customer retention reports
Customer behavior reports
Automation
Third-party app integration

As it is viewable from the sport list, Woopra is more like Kissmetrics rather than Google Analytics. This means while you can habituate this for web analytics purposes As a blogger or publisher, it is more centralized happening businesses who are selling courses, products, or software. A good affair about Woopra is that IT offers a hardy free plan to get you started. If your company is in the business of selling things sort o than publication, this is a possible Google Analytics unconventional for you.

Price: Unpaid (500K actions with 90-day data retention), $999/month (5 billion actions with 24 months data retention)

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7. StatCounter

7. Statcounter - Best Google Analytics Alternatives for Bloggers

The terminal web analytics tool around that we are featuring on this list is StatCounter which brings robust built-in tools to supporte you non only analyze your traffic trends over prison term just also find out the problems that are resulting in high bounce rates and frown customer retentivity rates. One of the best features of StatCounter is that it allows you to separately track your paid traffic data and automatically detects any click frauds thus you don't end up salaried for unreal clicks. Here are some of the strange features that StatCounter brings to the table:

Key metrics trailing (pageboy views, sessions, visitors, new visitors, and more)
Alerts for individual users
Metrics for different attributes such as traffic sources, visitor locations, popular pages, exit golf links and more.
Google Keyword analyzer
Email reports
Bounce rate broken by varlet
Visitor activity feed and visitor path tracking
Reigning report filters with composition exportation

Arsenic you prat see, unlike Kissmetrics and Woopra, StatCounter is mainly meant for publishers and bloggers. The service gives you way more detail than the free Google Analytics tool. It's likewise way Thomas More affordable than the profitable version of Google Analytics. I likewise love StatCounter's dashboard which is easy to say and displays information in a Sir Thomas More consumable manner. Overall, it's one of the best web analytics tools connected the market.

Price: Free (500 pageviews/month), $9/month (100,000 pageviews/calendar month)

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SEE ALSO: How to Hit Google from Your Life to Take Charge Of Your Privateness

Choose the Best Web Analytics Tools for Your Business

That ends our article on the best Google Analytics alternatives. I have included 7 powerful options keeping both price and features in mind. Whether you are a publisher, a blogger, or an eCommerce business owner, you stern find one web analytics religious service here that will suit you way better than Google Analytics. I have also included some free and cheap services so that no matter what your budget, you potty find one service for you. And since most of them offer a free Robert William Service Beaver State a free trial, you privy check them out before deciding to spend some money. If you have whatsoever questions regarding web analytics, ask in the comments section downstairs and we testament be happy to help you out.